DESIGN. I am new at this.

Fun fact:  I started teaching myself how to use InDesign about a year ago.  I have always considered myself a creative person and feel like after years of working with Designers and print, I have a good eye for good design, but I couldn’t design anything myself! Knowing good design and being a good designer…

Converting to CMYK

Converting to CMYK CMYK (Cyan, Magenta, Yellow and Black) is the color model used by commercial printing presses. RGB (Red, Green, Blue) is the color model used by computer monitors and most domestic printers. Many colors you create on your monitor (RGB) are not achievable using standard four-color process inks (CMYK). If you submit your…

The Power of Touch

The Power of Touch “Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Touch is a crucial part of the sensory experience.  It influences emotion and decision making, and as such, establishing this sense as critical to any brand experience.  Brands that…