I guess “they” were right. Print isn’t dead. Print advertising has made a big come back. Here are a few tips to consider when designing your next print project!
- Your print materials should instantly be recognized as yours. Consistency is key. Your brand colors, fonts, wording, images, “tone of voice” of your online campaigns should match your print campaigns and visa versa. People respond to a message after they have seen it several times. Consistently share that message until it becomes recognized as yours.
- We are visual creatures. We are drawn to images and how they make us feel. Use striking images, photos, and graphics to convey your message.
- But, don’t overdo it. A minimalist design will be more effective than a busy one. Leave some white space to draw attention to those great images and graphics.
- Get to the point. Does all that text need to be there? Keep it short and concise. We have short attention spans, don’t risk losing your viewer with too much type!
- Cheap isn’t always best. Think of this in two ways. One, the cheapest price. We all like a great deal, but you do get what you pay for. Sometimes shopping in the bargain bin works out and other times it doesn’t. *** And two, the cheapest materials. Sometimes budgets constrain us to use the least expensive method. But other times, we just go the cheapest route because that’s “what we have always done”.
*** A little more on this. Printers (all companies really) can’t be “everything to everyone”, nor should we be. At Julin, for example, we have unique capabilities that make some jobs a perfect fit for us and some not. For some projects, we may have the lowest cost and some not. The “cheapest price” I reference above, is taking the lowest price no matter the capabilities, the relationship with the company, experience. You get it.
I hate the thought of being used because we are the cheapest- just saying it sounds terrible. Is that what anyone wants to be known for? “Yeah, I use Joe Smo down the street because he is the cheapest”. How about, “ I use Joe Smo down the street because he does great work and the price is right”?