The Power of Touch

“Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Touch is a crucial part of the sensory experience.  It influences emotion and decision making, and as such, establishing this sense as critical to any brand experience.  Brands that really know how to engage their customers are brands that have mastered the science of touch.”

At Julin Printing’s last paper show, we were fortunate to be joined by Jim Goetz from Sappi North America.  He gave an enlightening presentation on Haptics- the Science of Touch.   Sappi collaborated with a renowned neuroscientist to study how touch influences our perception and how we can use it to engage our customers.   While I think we are all aware how touch can influence our perceptions (a thick business card vs. a flimsy one, a warm hand shake vs. a cold clammy one), Sappi uses science to explain the power of touch!

Please visit the following link to learn more about the Neuroscience of Touch!  Contant if you would like a printed copy of the Neuro Science of Touch (limited quantities so act fast!)